Many people are talking about GTA VI maybe costing $100. This is much higher than the normal $70 price for big games. But new reports say this high price could be bad for Rockstar.
A study by MIDiA Research says making the game too expensive can reduce sales. They asked more than 2,000 people in the U.S. about buying games. The study says $70 is the best price to make the most money.
If Rockstar sets the price at $100, fewer people will buy the game. Even though each game costs more, total money made could be less.
A data expert from MIDiA said a $100 price would make Rockstar lose money, not gain more.
The study shows that about 60% of people are interested in buying GTA VI. If the price is $69.99, Rockstar could sell about 22.9 million copies in the U.S. This could make around $1.6 billion.
Keeping the price at $70 also helps Rockstar sell special versions of the game. Many fans like to pay extra for bonus items and collector editions.
GTA VI is planned to release on May 26, 2026 for PlayStation 5 and Xbox Series. A PC version has not been announced yet, but it may come later.
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